2025 4 15 Regular Session PACKET 1

Machine-read OCR text; verify every number, name, and layout against the original page.

7.

9.

$200,000 deposit year one, refundable from the first $200,000 in ticket sales.

a) A “lock-box” account can be established at the local bank to collect the first
$200,000 in deposits.

10% of net ticket sales in year one, 10% of net ticket sales after the first $200,000

in years two and three.

i) Net is after processing fees and sales taxes.

Athens to have a minimum of $30,000 in third-party ad spend (Social media,
billboards, mailers, etc.)

Ill. Option 3: NoogaLights operated venue:

1.

2.

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NoogaLights retains the right to name the event as they see fit with consideration of
the City’s input.

NoogaLights will design, build, install, maintain, OPERATE, and disassemble a
Holiday Lights show.

Athens will provide staff to operate traffic and security as they deem necessary.

. Athens to provide permanent or temporary power around the perimeter of the

proposed course.

Storage will be onsite in NoogaLights containers.
3-year contract

No deposit

5% of net ticket sales after the first $200,000 annually
i) Netis after processing fees and sales taxes.

Athens to have a minimum of $30,000 in third-party ad spend (Social media,
billboards, mailers, etc.)

- Proposed show description (light and display count)
NoogaLights proposes to have no less than 1,000,000 (one million) LEDs along the
course of the venue and within the confines of the Regional Park. The will be a
minimum of 1,000 props ranging from 5 lights each to 10,000 each.

- Proposed show operating days and hours
See attached calendar
Show hours would be 6 pm til 9 pm (or later)

- Detailed description what the proposer requires from the City for operation support.

1.
2.

3.
4.

24-7 access for NoogaLights to the park.

Sufficient 110v, 20amp power, either permanent or temporary, the entire course of
the venue.

Periodic security presence both before, during, and after the show times

Closure of frisbee golf holes that are within the venue’s display area.

For Option 2 and 3 above

5.
6.
7.

Traffic support on Congress Parkway
Deposit (option 2)
Ad spend of $30,000.

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