2025 4 15 Regular Session PACKET 1

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PURCHASING DEPARTMENT 
MEMORANDUM 
 
To:  Mike Keith, Finance Director 
From:   Angela Robbins, Purchasing Assistant 
Date: March 27, 2025 
Re: RFP 25-04 Christmas Lights Show 
 
Following the Request for Proposals (RFP) for  a Christmas Light Show at Regional Park, we 
received a single response from NoogaLights LLC. The proposal was opened on March 4, 2025. 
The bid tabulation is attached for your review.  While I am not making a formal 
recommendation, I would like to highlight that if the Council decides to proceed with the light 
show, Option 3 presented by NoogaLights LLC is the most fiscally responsible decision. 
 
Option 3 entails: 
1. NoogaLights retains the right to name the event as they see fit with consideration of 
the City's input. 
2.  NoogaLights will design, build, install, maintain, OPERATE, and disassemble a 
Holiday Lights show. 
3.  Athens will provide staff to operate traffic and security as they deem necessary. 
4.  Athens to provide permanent or temporary power around the perimeter of the 
proposed course. 
5.  Storage will be onsite in NoogaLights containers. 
6.  3-year contract 
7.  No deposit 
8.  5% of net ticket sales after the first $200,000 annually 
i) Net is after processing fees and sales taxes. 
9.  Athens to have a minimum of $30,000 annually in third-party ad spend (Social media, 
billboards, mailers, etc.) 
 
Attached to this memo is the detailed proposal from NoogaLights LLC for your review. 
 
 
 
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