2025 4 15 Regular Session PACKET 1

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Agenda Item  
VIII. A Proposal Award of RFP 25-04 for Nooga Lights, LLC to Host a Drive Through 
Christmas Light Show at Regional Park 
 
Overview 
Christmas lights at Regional Park have been a topic of discussion for some time. City staff has 
researched this issue and found a company from Chattanooga that offers a drive through Christmas 
light event, NoogaLights, LLC. The owner, John Haustein, attended the January 13, 2025 work 
session to discuss the possibilities of conducting a drive through Christmas light show at Regional 
Park. The idea was well received but many issues had to be resolved before the project could move 
forward.  
 
To move forward and be competitive, a formal RFP was prepared and distributed. On the deadline 
date of March 4, 2025, only one response was received, and that response was from NoogaLights, 
LLC. Attached is the Purchasing Agent ’s memorandum, bid tabula tion sheet, and NoogaLights, 
LLC’s proposal. In their proposal, NoogaLights offered three different options with option #3 
being the most advantageous to the city. Since the proposal opening, city staff has worked with 
NoogaLights, LLC to resolve various issues such as electric power placement with AUB, storage 
needs, event route, event times and dates, pricing, marketing responsibilities, among other issues. 
Based on those discussions, a memorandum of agreement (attached) has been developed for city 
council consideration.    
 
John Haustein attended the April 7, 2025 work session and discuss ed his proposal and answer ed 
questions and concerns.  
 
Following discussion during the April 7, 2025 work session, the consensus was to place this item 
on the April 15, 2025 regular session consent agenda for approval.   
 
Action to Consider 
Motion, second, and vote are needed to approve the memorandum of agreement with NoogaLights, 
LLC for them to conduct a drive through Christmas l ight show at Regional  Park in accordance 
with the MOU.   
 
Affected Departments 
Parks & Recreation, Police Dept., Fire Dept. 
 
 
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