2025 4 7 Work Session PACKET 1

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MEMORANDUM OF AGREEMENT BETWEEN 
CITY OF ATHENS, TENNESSEE AND 
NOOGALIGHTS, LLC 
This Agreement made and entered into this _____ day of _______ , 2025 by and 
between the City of Athens, Tennessee, a municipal corporation, located in McMinn County, 
Tennessee, hereinafter referred to as "City" and NoogaLights, LLC, herein referred to as 
"NoogaLights." The City and NoogaLights desire to enter into a memorandum of agreement 
detailing each party's responsibilities regarding installing and operating a Christmas light show at 
the City's Regional Park as follows: 
CITY: 
1) Owns Regional Park and insures this property with general liability insurance, property 
insurance, and workers' comp insurance to cover the buildings, property, and City employee 
actions. 
2) Maintains the park in good repair. 
3) Will market the Christmas Light Show on a state-wide and regional basis in an amount of at 
least $30,000 per year from Hotel/Motel Tax Funds using social media, digital billboards, 
Tennessee Department of Tourism Development, regional print media, local and regional 
newspapers, and local and regional radio stations at no cost to NoogaUghts. 
4) Will provide NoogaLights 24/7 access to Regional Park to set up, operate, store, and 
dissemble the light show and equipment during the event. 
5) Will provide sufficient electric service (temporary and/or permanent 110v, 20-amp power) 
throughout the park for the light show at no cost to Nooga Lights. It is anticipated the one­
time cost of installing the needed electric service for the event is approximately $15,000. 
6) Will have City staff, as necessary, assist in coordinating the event such as assisting with 
internal park traffic control, security, and provide information to visitors at no costs to 
NoogaLights. 
7) Will have the City's Police Department, as necessary, provide external park traffic control and 
general security for the event at no cost to NoogaLights. 
8) Will have the City's Fire Department, as necessary, provide fire and first responder services 
for the event at no cost to N oogaLights. 
9) Will provide a suitable site for storage within Regional Park for NoogaLights to store their 
lights and equipment during the event and during the off season for the duration of the contract 
not to exceed five Conex type containers. It shall be the responsibility of NoogaLights to 
ensure the safety of their equipment from damage and theft. 
10) May provide concessions during the event without any cost sharing with NoogaLights. 
11) Will maintain effective communications and cooperate with NoogaLight staff regarding the 
event, display installations, park hours, and partial park closures as needed. 
12) Will receive 5% of all net tickets sales after the first $200,000 generated per season after 
deducting processing fees and sales taxes. 
NOOGALIGHTS: 
I) Retains the right to name the event as they see fit with consideration of the City's input. 
2) Will transport, provide, design, build, install, operate, maintain, store, and dissemble a 
Christmas light show of at least 1,000,000 LED lights and 1,000 props including computer 
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