2025 4 7 Work Session PACKET 1

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7. $200,000 deposit year one, refundable from the first $200,000 in ticket sales. 
a) A "lock-box" account can be established at the local bank to collect the first 
$200,000 in deposits. 
8. 10% of net ticket sales in year one, 10% of net ticket sales after the first $200,000 
in years two and three. 
i) Net is after processing fees and sales taxes. 
9. Athens to have a minimum of $30,000 in third-party ad spend (Social media, 
billboards, mailers, etc.) 
Ill. Option 3: Noogalights operated venue: 
1. Noogalights retains the right to name the event as they see fit with consideration of 
the City's input. 
2. Noogalights will design, build, install, maintain, OPERATE, and disassemble a 
Holiday Lights show. 
3. Athens will provide staff to operate traffic and security as they deem necessary. 
4. Athens to provide permanent or temporary power around the perimeter of the 
proposed course. 
5. Storage will be onsite in Noogalights containers. 
6. 3-year contract 
7. No deposit 
8. 5% of net ticket sales after the first $200,000 annually 
i) Net is after processing fees and sales taxes. 
9. Athens to have a minimum of $30,000 in third-party ad spend (Social media, 
billboards, mailers, etc.) 
• Proposed show description (light and display count) 
Noogalights proposes to have no less than 1,000,000 (one million) LEDs along the 
course of the venue and within the confines of the Regional Park. The will be a 
minimum of 1,000 props ranging from 5 lights each to 10,000 each. 
• Proposed show operating days and hours 
See attached calendar 
Show hours would be 6 pm til 9 pm (or later) 
• Detailed description what the proposer requires from the City for operation support. 
1. 24-7 access for Noogalights to the park. 
2. Sufficient 11 0v, 20amp power, either permanent or temporary, the entire course of 
the venue. 
3. Periodic security presence both before, during, and after the show times 
4. Closure of frisbee golf holes that are within the venue's display area. 
For Option 2 and 3 above 
5. Traffic support on Congress Parkway 
6. Deposit (option 2) 
7. Ad spend of $30,000. 
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