2025 4 7 Work Session PACKET 1

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Agenda Item 
III. A. Proposal Award of RFP 25-04 for NoogaLights, LLC to Host a Drive Through Christmas
Light Show at Regional Park 
O
verview 
Christmas lights at Regional Park have been a topic of discussion for some time. City staff has 
researched this issue and found a company from Chattanooga that offers a drive through Christmas 
light event, NoogaLights, LLC. The owner, John Haustein, attended the January 13, 2025 work 
session to discuss the possibilities of conducting a drive through Christmas light show at Regional 
Park. The idea was well received but many issues had to be resolved before the project could move 
forward.  
T
o move forward and be competitive, a formal RFP was prepared and distributed. On the deadline 
date of March 4, 2025, only one response was received, and that response was from NoogaLights, 
LLC. Attached is the Purchasing Agent’s memorandum, bid tabulation sheet, and NoogaLights, 
LLC’s proposal. In their proposal, NoogaLights offered three different options with option #3 
being the most advantageous to the city. Since the proposal opening, city staff has worked with 
NoogaLights, LLC to resolve various issues such as electric power placement with AUB, storage, 
event route, event times and dates, pricing, marketing responsibilities, among other issues. Based 
on those discussions, a memorandum of agreement (attached) has been developed for city council 
consideration.    
J
ohn Haustein will attend the April 7, 2025 work session to discuss his proposal and answer any 
questions or concerns.  
Act
ion to Consider 
Consensus to move this item to the April 15, 2025 regular meeting for consideration.  
A
ffected Departments 
Parks & Recreation, Police Dept., Fire Dept. 
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